Establish an internal sociocultural trends capability practice, point-of-view forecast, and tools.

Assessed emerging sociocultural, technological, economical, environmental, and political drivers as well as cross-category niche findings.

Synthesized learnings to identify meaningful and relevant patterns and overarching themes that will impact consumers desires and behaviors.

Identified four emerging sociocultural trend territories and cross-category insights targeted towards consumer package goods clients.

Completed trend identification, content creation, and capability practice establishment in under a year.

Implemented knowledge across client portfolio.