FIAT CHRYSLER AUTOMOBILES:
ORGANIZATIONAL TRENDS STRUCTURE

CHALLENGE

Guide the building, development, and implementation of an internal trends organization for the leading global automaker.

APPROACH

Gained deep understanding of corporate culture and internal practices.

Synthesized trend resources, observations, and category-specific research.

Managed, designed, and executed customized content and activation tools to drive integration and adoption.

RESULTS

CEO endorsed activation tool and distribution to all global executives.

Cross-functional adoption of trend knowledge and resources

Materials now fueling innovation across numerous global initiatives.

PROCTER & GAMBLE:
TREND IDENTIFICATION

CHALLENGE

Work to establish an internal global trend capability to drive category scale.

Create a foresight-driven culture that inspires the development of idea-led, technology-enabled initiatives.

APPROACH

Forecasted socio-cultural, color/fashion, and fragrance & flavor trends.

Synthesized trend resources, observations, and category-specific research.

RESULTS

Broadened market appeal by influencing brand strategies to incorporate trend observations, insights and olfactive ingredient applications for global brands across multiple categories (e.g. Dawn, Downy, Febreze, Fekkai, Gain, Herbal Essences, Head & Shoulders, Olay, Old Spice, Secret, etc.). 

LANDOR FUTURE COORDINATES:
TRENDS CAPABILITY AND CONTENT DEVELOPMENT

CHALLENGE

Establish an internal sociocultural trends capability practice, point-of-view forecast, and tools.

APPROACH

Assessed emerging sociocultural, technological, economical, environmental, and political drivers as well as cross-category niche findings.

Synthesized learnings to identify meaningful and relevant patterns and overarching themes that will impact consumers desires and behaviors.

RESULTS

Identified four emerging sociocultural trend territories and cross-category insights targeted towards consumer package goods clients.

Completed trend identification, content creation, and capability practice establishment in under a year.

Implemented knowledge across client portfolio.

GIVAUDAN:
CONSUMER INSIGHTS CURATION

CHALLENGE

Immersion and synthesis of disparate global research studies to identify robust consumer insights.

Develop compelling and insightful activation marketing and sales tool.

APPROACH

Evaluated and synthesized most relevant, thought-provoking, and impactful observations.

Demonstrated client’s rich global consumer understanding and unique ability to deliver resources, tools, and technologies that address consumer needs and desires.

Inputted into design and execution of final tool leveraged by global teams.

RESULTS

“You helped me think through a lot of consumer data and structure a good story. Thank you.” - Global Head of R&D Team

FRAGRANCE CONTRIBUTOR AND BRAND CONSULTANT:
EVERY DAY PARISIAN LIFESTYLE BLOG

CHALLENGE

Collaborate with Paris-centric photographer to expand her digital presence with the development of a lifestyle website and blog.

Contribute fragrance articles for the website.

APPROACH

Consulted in the development of everydayparisian.com proposition and initial launch content.

Leveraged strategic and consumer understanding to identify the:

• Target audience

• Website name

• Communication tone, content topics and content organization

RESULTS

Surpassed target KPIs in year one. 

Site has global reach with traction in Chicago, New York City, Paris, Los Angeles, Melbourne, and London

BRINGING THE OUTSIDE IN:
INDUSTRY PRESENTATION, ATTENDANCE, SUMMARIZATION, AND APPLICATION
FORESIGHT & TRENDS CONFERENCE

CHALLENGE

Present a disruptive multi-sensorial trends presentation at global industry conference.

Partner with the client to Identify relevant conference topic opportunities that could drive new business and/or have immediate business application opportunities.

APPROACH

Attended conference sessions on behalf of client to foster new networks and relevant inspiration.

RESULTS

Drove new business opportunities due to content presentation topic.

Delivered thought-starter ideas to spark conversation and activation considerations.

Shared collaboration/networking propositions for clients.