FRAGRANCE CONTRIBUTOR AND BRAND CONSULTANT:
EVERY DAY PARISIAN LIFESTYLE BLOG
CHALLENGE
Collaborate with Paris-centric photographer to expand her digital presence with the development of a lifestyle website and blog.
Contribute fragrance articles for the website.
APPROACH
Consulted in the development of everydayparisian.com proposition and initial launch content.
Leveraged strategic and consumer understanding to identify the:
Target audience
Website name
Communication tone, content topics and content organization
RESULTS
Surpassed target KPIs in year one.
Site has global reach with traction in Chicago, New York City, Paris, Los Angeles, Melbourne, and London